Monday, January 2, 2012

Wow....a New Year already!

Looks like I have been a little negligent in my blogging.

Well 2011 ended with a huge a success :)

I attended two local craft fairs in November and December.

The one held at Aurora College (November) was a great learning experience.
Firstly a big thank you goes to my husband for helping me set up and for keeping me company. Secondly a big thank you goes to my bestest friend Debora (even though she was sick) for bringing her smile.
I was given only a small table and was only able to lay things flat in trays. I can understand why no one knew what I was trying to sell. Unfortunately I had no sales for the gift bags but it was hard to display them and I don't think that no one really knew what they were all about. Mind you my stuff is pretty eclectic for the small community that I live in.
The Faerie Doors went better but again they were hard to display as well. Due to the small nature of the items I had to keep them covered up on a tray. I was successful in selling 5 complete doors sets though.

The second craft sale was held in December at the Metis Hall. It was a better presentation and I definitely used the first attempt as a learning tool. This time I had a massive table. My husband had gone a cut down tree branches to help with the display. As well the Flower Faeries were available individually for sale. I think my packaging was 1st rate and really helped. I even remembered to add in business cards.

The saying my husband came up with is "Enchanted Pathways lead to Faerie Doors". What a great way to sum up my little company :)

I will no longer be making the gift bags except for family. I loved doing them but would have to figure out a way to market them better if I am to continue making them for the company.

What does 2012 have in store....

Well, I will be expanding my little company.
I just finished revamping my workshop after a bit of an expansion for work space area.
I will be adding cloth faeries, cloth/porcelain faeries and cloth DRAGONS!
As well as tea cup faeries! More explanation on this one to follow.

I am in the process of creating new business cards as I know have a Facebook page and Esty account for Enchanted Pathways. I will no longer be using the picture of the flowers but will design my logo around the swirls and fancy font :)

I have purchased many new items for the company...too many to list and show but I will show a few over the next few days as I would like to thank certain sellers/ artists that have helped me create the vision for my company.

New Year's a better wife, continue to be a Mom and Amma Emm (to little Rebecca and baby #2 due in March), try to keep up with a full time job and to make Enchanted Pathways a successful business :)